An Army Community
U.S. Army Family and Morale, Welfare and Recreation (Army MWR) is a comprehensive global network enhancing the quality of life, supporting readiness, and promoting the well-being of Soldiers, their Families, Civilian employees, and Retirees.
Army MWR Commercial Sponsorship & Advertising can market your brand's products or services to the Army community through promotions, events, and digital platforms. Our team offers an array of customizable advertising and sponsorship packages for a measurable return on your investment.
• earn 30 days of vacation a year
• have disposable income due to a comprehensive benefits package
• 58% are younger than 30 years old
• average age is 29 years old
• 29% move annually
Have your brand play a part in service members creating vacation memories at one of our signature holiday events. Our federal holiday events bring up to 800 service members together from around the world. Our sponsor's set up booths and provide information, giveaways, and generate positive brand awareness.
• Memorial Day Weekend
• July Fourth
• Ride the Alps Motorcycle Rally
• Indigenous Peoples' Day
• Oktoberfest Events
• Veteran's Day
• New Year's Eve
With over 150,000 guests annually, our advertising assets will reach service members at a time they are open to new ideas and perspectives while on vacation. We offer advertisers the opportunity to reach service members with the following :
• Key card advertising
• WIFI login splash page
• In Room Television Channel
• Direct email to over 100,000 subscribers
• Social media
• Print material
Get your brand in front of our service member guests that come from all around the world. We can provide measurable results to a responsive military market.
• 65% are active duty
• 70% are Army
• 45% are junior enlisted service members
7% come from the continental United States while the remaining are stationed in Europe.
Email us and we would be happy to put together a proposal on how your brand can reach service members and their families while on vacation.
Partner with the US Army
Our Corporate Partnerships team can help you secure a measurable return on investment and influential access to well-educated and diverse consumers. We plan, produce, promote and manage world-class programs for those who serve, including a host of recreation activities, sports, and entertainment, as well as travel and leisure activities. When you join our ranks and reach those coveted target markets with U.S. Army, you’ll also directly support exceptional programs for Military members and their Families.
5.8 Million Customers
82 Army Communities
4 Armed Forces Recreation Center Resorts located worldwide
40 golf courses
1900 programs and facilities
66 bowling centers
160 food and beverage outlets
150 child and youth services